Improve performance (and earnings) with insights from your AdSense reports

Use reporting insights to increase your revenue

Boost earnings by using reports to help you make strategic changes on your site.
View your reports

Reporting basics
By knowing how people use your site, you can make informed decisions about where to place ads to increase revenue, and better tailor your content to your readers’ interests. Be sure to take a look at these reports:
  • The Sites report tells you which sites in your account have the most views. Place more ads on the sites that attract the most visitors.
  • The Platforms report shows you the devices that visitors use to access your site. If more than 30% of your traffic comes from mobile devices, try creating a mobile site or using responsive ads that fit all screens.
  • The Countries report shows where your visitors are located. Use it to create content relevant to your users, so they keep coming back.
View your reports
Remember: your day-to-day earnings can fluctuate for many reasons (including the campaigns advertisers are running, and what they're choosing to pay), so look at the bigger picture when making decisions for your site design.

To learn more, watch this video about using reports in AdSense.

See you online,
The Google AdSense Team